About Us
Wear your roots with pride.
That’s more than our tagline—it’s the heart of everything we do.
As a Mexican-American family, we started this brand with one simple goal:
to create apparel that tells a story. Not just any story—your story. The one woven through generations, shaped by culture, strengthened by heritage, and filled with pride.
In a world that often asks us to blend in, we believe in standing out by standing in our truth—where we come from, who we are, and the people who came before us. Every design we offer is bold, intentional, and created to honor the richness of ancestry.
Whether you're honoring your roots, rediscovering your lineage, or simply embracing your identity, we’re here to help you wear it loud—and wear it proud.
What We Stand For:
Cultural Pride – Because identity matters.
Representation – We celebrate all backgrounds, all stories.
Meaningful Design – Nothing generic. Everything with heart.
Why the Mayan Number 8?
Our logo features the Mayan number 8—represented by three dots above a horizontal bar. This symbol carries deep cultural and historical significance, especially in Mesoamerican traditions. For us, it represents balance, continuity, and timeless connection—between past and present, generations, and all cultures.
The number 8 also holds personal meaning: it’s a symbol of infinity, of never-ending roots, and the unbreakable bond we all have to where we come from. Choosing this as our mark is our way of honoring ancient wisdom and celebrating the beauty of ancestral knowledge.
This isn’t just fashion.
It’s connection. It’s legacy. It’s pride.